[Gil is talking from direct experience of finding good leads and generating targetted traffic for others. He is emphasizing the importance of moving from depending on lead providers, such as PPC, to understaning how to generate leads on your own by generating interest. His analogy to the changes in the world of music distribution, and his comment about the central value of lead generation to business and the value of a lead generation mindset are apt. Gren. Bingham]
As an ex-CEO of a major lead company, I built and sold that company in what I’ll call the hay-day of lead companies. For more than a handful of years now, lead companies in a multitude of verticals have seen huge growth and profits. Let me be the first to tell you, if you don’t already know, the hay-days are gone.
I didn’t start my company with a big bank roll. Although, when I entered the market, we quickly became the fastest growing company in our industry. I feel very fortunate to have sold my company before the turn in the industry became totally obvious. New business owners very day are finding the secret to the online traffic formula.
For more than fifteen years, I have been in the business of marketing sales tools that help companies generate more leads and customers. The combination of a sluggish economy and the current state of increased access to massive lead generation capabilities has created the perfect storm of opportunity.
Read the news about the music industry and you’ll see what the near term future of lead companies has in store. If your a musician who has learned the online traffic formula, then you don’t need to signed to a major label. Guess what? As an Entrepreneur, you don’t need to buy costly PPC from Google or expensive leads to be successful either. Your like an indie record label out on the internet, building your brand and generating new customers with the simplest of ease.
If you’re looking to start a business, the best skill to have is the ability to generate leads and customers. If you looking for a job, no matter the industry, the best skill to bring to that company is the ability to generate new customers for that company.
Imagine being able to teach anyone how to generate leads properly within any niche market. How much value can you put on this type of ability? Is it worth a cup a coffee to you or to some business owner you know? It just might be worth more than a chain of Starbuck’s and easier to manage as well.
Lead generation is the simplest process after you have learned it. I guess that goes for learning any new skill. It seems hard at first, however, it get easier and easier each time you learn and test a new tactic. Sometimes taking the first step can be the hardest of all. I hope your internet research leads you into a new lead generation mindset.
About the Author:
Gil Ortega is a lead generation industry veteran with 15 years experience. He shows businesses how to leverage the internet for massive lead generation. You can find him at http://www.learntheonlinetrafficformaula.com