Emotions And Memories Are Keys To Your Online Traffic Formula
[Trisha discusses one of my favorite themes in this article, that you must really understand what you are selling to people. Often the "tangible" product is only a vehicle for expressing personal aspirations and emotions, or identifying with a particular group, or other less obvious and less direct factors. Of course, as Freud said, "sometimes a cigar is just a cigar." But then ask, what kind of cigar ... It is important to understand the significance of the "hidden persuaders." Gren. Bingham]
Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, “A picture is worth a thousand words,” is right!
Do you recall all of the words that you read on the screen, or do you remeber the pictures and how the ad made you feel? Visualizations are very important in capturing people’s attention.
Emotions can play a major role in our day to day decision making. All marketers need to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Your marketing must spur some emotion to get the best results.
Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.
People need to access emotions to influence there behavior. Emotion drives higher traffic. Buyers want to be impacted. To effectively market, you want to figure out how consumers relate to your product and certain experiences. These experiences will bring up emotions which will influence their behavior.
Commercials that are full of dancing people and party lights, actually will tie up the product their selling to your emotional response of having fun. There are very few words but lots of emotion.
Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer’s might feel about your product.
About the Author:
Trisha Frauenhofer is an online marketing specialist who enjoys sharing her most effective online tricks including the Online Traffic Formula